Practice Reach — Own the Breakroom | Cool Blue VA
Physical Relationship Infrastructure

Stop Buying Clicks.
Buy The Room.

We book corporate Lunch & Learn events within 5 miles of your clinic. You present for 15 minutes. Local employees walk out ready to book with you.

15-min call — we map your 5-mile territory, you decide.

⚠ STRICT CAPACITY: We cap active programs at exactly 5 concurrent practices to protect our guarantee.

Your exclusive 5-mile territory
The Attention Arbitrage

Stop funding an agency's retainer. Buy guaranteed facetime.

Digital marketing agencies charge thousands a month to manage ads with zero guarantees. We priced Practice Reach to completely replace the digital agency model.

The Metric Digital Ad Agency Practice Reach
The Base Cost $3,000+ / mo
Recurring retainer + ad spend.
$900 one-time
No retainers. No ad spend.
Cost Per Lead (CPL) $125 to $162+
Per digital form-fill or click.
$22.50
Per captive room attendee.
True Patient Acquisition Cost (PAC) $648+
Typically 4x-6x the CPL due to poor conversion.
$225 to $450
Based on conservative 5-10% room conversion.
Audience Intent Scrolling social media on the toilet. Captive in a room, eating lunch, listening to you.
Front Desk Effort High. Must dial leads 5+ times to get an answer. Zero. Patients book right there in the room.
Positioning "Sponsored Ad" (Salesman). "Invited Guest Speaker" (Medical Authority).
Financial Risk You pay the retainer even if the ads fail. We keep working for free until all 4 rooms are booked.
Relationship capital becomes financial capital. One lunch with the right local employer can be worth more than a year of ad spend — because local employees refer coworkers.
The Playbook

How It Works — in 3 Steps

We handle the outreach and the logistics. You do the one thing only a doctor can do: educate and build trust in the room.

1
We do this

The Outreach

Our team handles 100% of the cold calling. We navigate the HR gatekeepers, secure the breakroom, and confirm the date and headcount before it ever touches your calendar.

2
We do this

The Pitch Playbook

We don't leave you guessing. We equip you with proven, specialty-agnostic presentation frameworks—whether you're a dentist, MD, or specialist—designed to build trust and tee up the close.

3
You do this

The Room & The Close

You step in as the invited medical authority. You present for 15 minutes, answer questions, and let attendees schedule their visit directly on your own clipboard or iPad. You own the relationship.

The Math

The $22.50 Breakroom Metric

Stop calculating "Cost Per Click" and start calculating the cost of actual facetime.

40
Captive employees (Assuming 10 per guaranteed room)
$22.50
Your cost for 20 minutes of undivided, face-to-face attention
1
New patient required for the entire program to pay for itself

With patient LTVs routinely falling in the $3,000–$20,000 range, a single conversion from a single lunch returns the entire $900 investment instantly. If 4 of them book, your Cost Per Acquisition is just $225 for a patient with zero churn risk. Everything else is margin.

Reserve Your Territory

Practice Reach

Four Confirmed Corporate Events in your local radius, the territory map, and the Pitch Playbook.

Strict 5-Practice Cap

Practice Reach

$900 one-time
Straight prepay · 4 Confirmed Events
  • 4 Confirmed Corporate Events within 90 days
  • Custom territory map of your employer ecosystem
  • Automated event dossiers with follow-up SLA
  • The Practice Reach Pitch Playbook + coaching
  • Guarantee: we keep working for free until all 4 are delivered
Book Your Territory Call

15-min call — we map your 5-mile territory, you decide.

Once 5 active practices are running, checkout automatically closes.
*Subject to standard Terms of Service and Compliance Approval.

Questions

What doctors ask before their first event

Do I have to sell during the presentation?

No. You educate — that's it. The 15-minute talk covers preventative wellness topics employers already care about. The invitation to book care is handled as a natural next step at the end, not a pitch. We provide the playbook to make this seamless.

Who covers the lunch?

You do — plan on roughly $150–200 per event for 10–15 people. It's the gesture that gets you in the room, and it's the smallest line item in the entire acquisition cost. Even including lunch, one converted patient covers the event several times over.

Guaranteed — by when?

Four confirmed events within a 90-day window. If that window lapses before all four are delivered, we don't hand you a partial refund and walk — we keep dialing at no additional cost until all four are confirmed.

Is my territory really exclusive?

Yes. We work with one practice per territory, defined by zip code. We map the employers within 5 miles of your clinic to ensure you aren't competing with another provider in our system.

Cool Blue VA

© 2026 Practice Reach — a Cool Blue VA program. Physical relationship infrastructure for medical practices. All rights reserved.